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pop-up projection performances

Across E Lake St in South Minneapolis, June 2025
With generous support from the State of Minnesota through the Graves Foundation to Lake St Lift

about

Projection artist Paul Herwig will conduct five free pop-up projection performances across the Lake Street East Corridor throughout the month of June.
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Below is a Google Map that shows all the locations.
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Each pop-up performance was free, and lasted between 30 and 45 minutes.
Expect lively, colorful, animated imagery and lighting effects as a way to transform neglected surfaces,
reclaim forgotten corners, and reimagine buildings to make the urban environment more joyful and fun to be in!



map

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locations

1950 East Lake Street
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Minnehaha Ave S & E Lake St
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2716 East Lake Street​
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Hook & Ladder Theater
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Midtown Exchange
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ABOUT THE PROJECT
 
Paul Herwig lights up the East Lake Street corridor in Minneapolis with vibrant, playful, and fantastical projections! Future Projections, is led by award winning Minneapolis artist Paul Herwig, and is a Twin Cities provider of immersive projection decor for events, performing arts, and public art projects. Paul rides the streets of Minneapolis on The Projector Bike to conduct pop-up projection events across the City, enlivening well known buildings with a light show, or transforming neglected or forgotten corners of the urban landscape into beautiful and fantastical digital murals!

ABOUT LAKE STREET LIFT

Overview
The Lake Street Lift Project is an innovative initiative designed to support and celebrate the vibrant, diverse community along Lake Street. By connecting local businesses, nonprofits, entrepreneurs, and creatives, the project provides resources and fosters partnerships to enhance the area’s cultural and economic vitality.

Our Mission
To empower the Lake Street community by bridging resource gaps, creating opportunities for collaboration, and promoting sustainable growth that benefits everyone who lives and works in this iconic area.
 
Together, We Lift Lake Street
The Lake Street Lift Project is your opportunity to be part of a vibrant and inclusive future for one of Minneapolis’s most cherished corridors. Let’s celebrate the diversity, resilience, and creativity that make Lake Street truly special.
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BOOKINGS, OR REQUEST A FREE CONSULTATION
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  • home
  • EVENTS
  • WEDDINGS
  • PUBLIC ART PROJECTS
    • Canopy/Calliope
    • Facing the Fire
    • Rising from the Ruins
    • Lake Street Lift!
  • PERFORMING ARTS
    • Prairie Fire
  • about
  • Projector Bike
  • FAQ