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pop-up projection performances
Coming Soon across Lake St E in South Minneapolis, June 2025
With generous support from the State of Minnesota through the Graves Foundation to Lake St Lift
With generous support from the State of Minnesota through the Graves Foundation to Lake St Lift
about
Projection artist Paul Herwig will conduct five free pop-up projection performances across the Lake Street East Corridor throughout the month of June.
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Below is a Google Map with info for all the locations,
and where you should stand for the best view of the projections
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Each pop-up performance is free, and will last between 30 and 45 minutes.
Expect lively, colorful, animated imagery and lighting effects as a way to transform neglected surfaces,
reclaim forgotten corners, and reimagine buildings to make the urban environment more joyful and fun to be in!
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All performances will begin at approximately 9:30pm *
* performances take place in the evening to take advantage of the darkness
required for projections to be visible
-------------
Below is a Google Map with info for all the locations,
and where you should stand for the best view of the projections
---------------------------
Each pop-up performance is free, and will last between 30 and 45 minutes.
Expect lively, colorful, animated imagery and lighting effects as a way to transform neglected surfaces,
reclaim forgotten corners, and reimagine buildings to make the urban environment more joyful and fun to be in!
-----------------------------
All performances will begin at approximately 9:30pm *
* performances take place in the evening to take advantage of the darkness
required for projections to be visible
map
...click the map to go to Google Maps...
datesJune 6th - 9:30pm
1950 East Lake Street facade of the building, E Lake St side Spectators: Stand across the street, and on the sidewalk next to the Pioneers & Soldiers Memorial Cemetery |
locations
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Where to stand and watch
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June 8th - 9:30pm
Minnehaha Ave S & E Lake St west facing wall of the vacant building next to the vacant lot, across from the Hook & Ladder Theater Spectators: Stand on the sidewalk just next to where the projector will be located, or anywhere in the vacant lot. |
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schedule change due to rain!June 9th - 9:30pm
2716 East Lake Street facade of the vacant building, E Lake St side Spectators: Stand across the street, and on the sidewalk in front of the East Lake Library |
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June 27th - 9:30pm
(Pride Month!) Hook & Ladder Theater main entrance facing the empty lot across the street Spectators: Stand across the street, and on the sidewalk next to the vacant lot |
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schedule change due to rain!June 28th - 9:30pm
(In honor of Juneteenth!) Midtown Exchange main entrance facing the parking lot Spectators: Stand opposite the building on the pavement on either side of the meridian, or behind the projector location. |
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ABOUT THE PROJECT
Paul Herwig lights up the East Lake Street corridor in Minneapolis with vibrant, playful, and fantastical projections! Future Projections, is led by award winning Minneapolis artist Paul Herwig, and is a Twin Cities provider of immersive projection decor for events, performing arts, and public art projects. Paul rides the streets of Minneapolis on The Projector Bike to conduct pop-up projection events across the City, enlivening well known buildings with a light show, or transforming neglected or forgotten corners of the urban landscape into beautiful and fantastical digital murals!
ABOUT LAKE STREET LIFT
Overview
The Lake Street Lift Project is an innovative initiative designed to support and celebrate the vibrant, diverse community along Lake Street. By connecting local businesses, nonprofits, entrepreneurs, and creatives, the project provides resources and fosters partnerships to enhance the area’s cultural and economic vitality.
Our Mission
To empower the Lake Street community by bridging resource gaps, creating opportunities for collaboration, and promoting sustainable growth that benefits everyone who lives and works in this iconic area.
Together, We Lift Lake Street
The Lake Street Lift Project is your opportunity to be part of a vibrant and inclusive future for one of Minneapolis’s most cherished corridors. Let’s celebrate the diversity, resilience, and creativity that make Lake Street truly special.
Paul Herwig lights up the East Lake Street corridor in Minneapolis with vibrant, playful, and fantastical projections! Future Projections, is led by award winning Minneapolis artist Paul Herwig, and is a Twin Cities provider of immersive projection decor for events, performing arts, and public art projects. Paul rides the streets of Minneapolis on The Projector Bike to conduct pop-up projection events across the City, enlivening well known buildings with a light show, or transforming neglected or forgotten corners of the urban landscape into beautiful and fantastical digital murals!
ABOUT LAKE STREET LIFT
Overview
The Lake Street Lift Project is an innovative initiative designed to support and celebrate the vibrant, diverse community along Lake Street. By connecting local businesses, nonprofits, entrepreneurs, and creatives, the project provides resources and fosters partnerships to enhance the area’s cultural and economic vitality.
Our Mission
To empower the Lake Street community by bridging resource gaps, creating opportunities for collaboration, and promoting sustainable growth that benefits everyone who lives and works in this iconic area.
Together, We Lift Lake Street
The Lake Street Lift Project is your opportunity to be part of a vibrant and inclusive future for one of Minneapolis’s most cherished corridors. Let’s celebrate the diversity, resilience, and creativity that make Lake Street truly special.
